SEO Knowledge, Plain and Simple
No jargon. No fluff. Just the stuff that actually moves the needle — backed by real data and Google patents.
Featured
The Google Patents Behind Sharkly (And Why They Matter)
Most SEO tools are built on assumptions and best guesses. Sharkly is built on something different — nine verified Google patents that describe, in technical detail, exactly how Google's ranking algorithm works. Here's what that means for your business.
The Science of Google Search: What Actually Decides Where You Rank
Google's ranking algorithm is not a mystery — it's an engineering system documented in patents, confirmed in court, and reverse-engineered through years of primary source research. Here's what's actually happening when Google decides who shows up first.
What Is Information Gain Score (IGS)? The Google Patent That Changes SEO
Most SEO tools tell you to write longer, better content. IGS (Information Gain Score) is the Google patent that explains why that advice is wrong — and what actually earns rankings in 2026.
Latest
Why You Must Complete One Cluster Before Starting the Next
Most people think SEO is about making individual pages rank. It isn't — not primarily. Before Google ever evaluates a single page on your site, it makes a domain-level judgment: is this site a genuine authority on a topic, or a thin site chasing keywords?
How to Migrate XML Sitemaps Without Losing Rankings: Sitemap Transfer Guide
Moving a website without losing search visibility requires careful coordination of multiple technical elements.
How to Update Google Search Console for Site Migration: GSC Transfer Process
Without properly notifying Google through Search Console, you risk losing months of ranking progress while the search engine slowly figures out your site has moved.
How to Test DNS Changes During Site Migration: DNS Verification Process
DNS reliability matters for search engine optimization because unavailable sites can't rank. If Google can't resolve your domain, they can't crawl your content.
How to Preserve Internal Link Equity During Site Migration: Link Mapping Process
Internal link preservation during site migration is the difference between a smooth transition and a search visibility disaster.
How to Time Your Site Migration for Minimal SEO Impact: Scheduling Strategy
Migration timing isn't just about picking a date on a calendar. It's about having the data, tools, and confidence to know you're ready.
SEO Site Migration Checklist: How to Preserve Rankings During Website Changes
Site migrations destroy organic traffic when teams skip critical SEO steps during planning and execution.
If You're a Service Business, Your Main Page Has to Do Two Jobs at Once
Ecommerce stores can separate their SEO pages from their conversion pages. Service businesses can't — the page that ranks has to convert too. Here's the architecture that makes both jobs work on the same page, and why most service pages fail at both.
The Full Playbook: How an Ecommerce Content Cluster Actually Works
Most ecommerce SEO advice tells you to optimise your product pages. That's the wrong place to start. Here's a complete, worked example of a content cluster that builds real rankings and real revenue — using a bed sheets brand as the case study.